Information on data protection

Last updated on: 21.06.2024

Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.

1. What services we use

• HubSpot
• Google Analytics
• Google Tag Manager
• HubSpot Analytics
• Google Customer Reviews
• Google My Business
• HubSpot Chat
• WhatsApp Business Chat
• Google Fonts API
• Google Maps
• HubSpot WordPress Plugin
• Jetpack
• YouTube
• HubSpot CMS Hub
• WordPress

2. Contact Information

If you have any questions or concerns about our protection of your data, you can always reach us by email at info@mmarketing.ch. Responsible for data processing done through this website is:

Müller Marketing & Druck AG
Kirchstrasse 7
3780 Gstaad
Schweiz

Data protection officer:
Müller Marketing & Druck AG
info@mmarketing.ch
+41 33 748 83 83

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

• Personal master data (name, address, dates of birth, etc.);
• Contact information (cell phone number, email address, etc.);
• Financial data (e.g. account details);
• Online identifiers (e.g. cookie identifier, IP addresses);
• Location and traffic data;
• Sound and image recording;
• particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:

• Your consent;
• the execution of a contract or pre-contractual measures;
• our legitimate interests, unless your interests are overridden.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

3.4 In which cases can we share your data with third parties?

a. Principle

We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:

• Accounting, fiduciary and auditing firm;
• Consulting firms (legal, tax, etc.);
• IT service provider (web hosting, support, cloud services, website design, etc.);
• Payment service provider;
• Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal information to government authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@mmarketing.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

• you have given your consent for the processing of this data; or
• you have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Deletion and correction

You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to retain it unchanged or if your request conflicts with a legal requirement.

Please note that exercising your rights may be in conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal process

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on https://mmarketing.ch/, you will not be informed separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting https://mmarketing.ch/, certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:

• the name of your Internet service provider;
• Your IP address (in some circumstances);
• the version of your browser software;
• the operating system of the computer with which the URL is accessed;
• the date and time of access;
• the web page from which you are visiting URL;
• the search words you used to find the URL.

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.

4.2 HubSpot

Our website uses HubSpot, a service of HubSpot Inc. for various marketing and sales activities. HubSpot is an integrated software solution that we use for our inbound marketing activities, lead generation, email marketing, CRM (customer relationship management), and contact form management.

When you visit our website or interact with us through the forms provided on our website, certain information about your visit is collected and stored. This includes your IP address, the date and duration of your visit, the pages you visit, and information about the browser and operating system you use. In addition, if you contact us via a form, the data you provide (e.g. name, e-mail address) will be stored.

HubSpot uses cookies to analyze the behavior of visitors to our website. This helps us improve the user experience on our website and make our marketing activities more effective.

The information HubSpot collects helps us better tailor our marketing and sales activities to the needs of our visitors and customers, maintain and optimize our customer relationships, and measure the effectiveness of our marketing campaigns.

Data processing is secure and in compliance with applicable data protection regulations. HubSpot is certified under the EU-US Data Protection Regulations and is committed to complying with all data protection requirements applicable by the European Union (EU).

4.3 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.4 Google Tag Manager

For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.

4.5 HubSpot Analytics

Our website uses HubSpot Analytics, a web analytics service provided by HubSpot Inc. This service helps us understand and analyze our visitors' behavior and interactions on the website in order to continually improve the user experience and effectiveness of our content.

When you use our website, HubSpot Analytics collects various data, including your IP address, geographic location data, browser type, operating system, referrer URL, the date, time and duration of your visit, and the pages you visit. This data is used to compile aggregate statistics about the use of our website and to provide us with insights into the behavior of our visitors.

HubSpot Analytics uses cookies to recognize visitors to our website and to collect information about website usage. Cookies are small text files that are stored on your terminal device and enable an analysis of your use of the website.

The data collected by HubSpot Analytics allows us to better understand the preferences and interests of our visitors, optimize our content and offerings, and evaluate the effectiveness of our marketing efforts.

If you do not want HubSpot Analytics to collect data about your visit, you can disable the use of cookies in your browser settings or use appropriate browser extensions.

4.6 Google Customer Reviews

We use the Google Customer Reviews service on our website, offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Customer Reviews allows our customers to provide feedback on their buying experience with us and helps us to improve our service quality and customer experience.

After making a purchase on our website, you may be invited to participate in a Google Customer Reviews survey. If you choose to participate, Google will provide you with a survey in which you can rate your experience with us. The information you provide will be processed and aggregated by Google to give us an overall picture of customer satisfaction.

When you use Google Customer Reviews, data, including your IP address, the date and time of the survey and your ratings, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you don't want to participate in Google Customer Reviews, you can simply ignore or decline the survey invitation.

For more information about Google's data collection and privacy practices with respect to Google Customer Reviews, please see Google's privacy policy at https://www.google.de/intl/de/policies/privacy/ and the information specific to Google Customer Reviews.

4.7 Google My Business

On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide Google My Business services, to facilitate user interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.

4.8 HubSpot Chat

We use HubSpot Chat on our website, an online communication tool from HubSpot Inc. This allows visitors to our website to contact our team directly and resolve questions or concerns in real time.

When you use HubSpot Chat, the following data may be collected: Your name, email address (if provided), the content of your message, your IP address, geographic location data, browser type, operating system, and the date and time of your request. This data is used to process your request and to improve the quality of our customer service.

HubSpot Chat may place cookies on your terminal device to facilitate communication and to ensure that you are recognized as the same user on repeat visits. Cookies are small text files that store information about your interaction with the chat feature.

The main purpose of data processing by HubSpot Chat is to provide efficient and immediate customer support. The collected data enables us to respond to your requests and continuously improve our service.

If you do not want HubSpot Chat to collect data about your interactions, you can disable the use of cookies in your browser settings or not use the chat.

4.9 WhatsApp Business Chat

For direct communication, we offer you the possibility to contact us via "WhatsApp Business Chat". This service is provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you contact us via WhatsApp Business Chat, your cell phone number and the content of your message, as well as any other data you may have provided, will be transmitted to WhatsApp and processed there. We receive this data and use it to respond to your request.

WhatsApp uses cookies and other technologies to provide the service and enable communication. In the process, your IP address may also be collected and stored.

Please note that the use of WhatsApp Business Chat and communication via this service is subject to WhatsApp's privacy policy. We recommend that you read this policy before using the service.

4.10 Google Fonts API

On our website, we use the Google Fonts API, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), to embed fonts. By integrating these fonts, your browser will establish a connection to Google's servers when you visit our website in order to download the fonts and display them correctly.

Through this connection, data, in particular your IP address and information about the browser you are using, may be transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you want to prevent the transfer of data within the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that in this case our website may not be displayed correctly.

4.11 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example, to search for a location or to plan your journey.

By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, and to exercise this you must contact Google.

4.12 HubSpot WordPress Plugin

On our website, we use the HubSpot WordPress plugin, which is provided by the company HubSpot Inc. This plugin allows us to efficiently manage and optimize various marketing and sales activities to provide you with a better user experience on our website.

Through the use of the HubSpot WordPress plugin, various data may be collected, including your name, email address, website behavior (e.g. pages visited, time spent), IP address, geographic location data, browser type and operating system. This data is used to improve the user experience on our website, to adjust our marketing strategies and to contact you if you wish.

The HubSpot WordPress plugin can set cookies on your device to store your preferences and interactions with our website. This facilitates navigation and enables a personalized user experience.

The main purpose of data processing by HubSpot WordPress Plugin is to optimize our marketing and sales strategies, to provide you with relevant content and offers, and to continuously improve our website.

4.13 Jetpack

Jetpack is a product of Automattic Inc, a company that provides various online services and products, including WordPress.com. Jetpack offers a number of features to improve and optimize WordPress websites, including website statistics, security services, image optimization, and various other tools to increase performance and security. Automattic Inc. is located at 60 29th Street #343, San Francisco, CA 94110, USA.

On our website, we use Jetpack to provide various features and optimizations. This includes monitoring website traffic, optimizing images for faster load times, protecting against unwanted logins, and providing social media sharing tools.

Jetpack uses various technologies, including cookies, to improve the user experience and provide detailed website statistics. It also collects IP addresses, browser information, and other data to support security features and detect potential threats.

4.14 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), are embedded on our website. When viewing the videos or clicking on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.15 HubSpot CMS Hub

Our website is powered by HubSpot CMS Hub, a content management system (CMS) from HubSpot Inc. This system allows us to efficiently manage content and provide our visitors with a streamlined and user-friendly experience.

When you interact with our website, HubSpot CMS Hub may collect various data, including your IP address, geographic location data, browser type, operating system, referrer URL, date and time of your visit, and the pages you visit. This data is mainly used for technical and statistical purposes to ensure the performance and security of our website.

HubSpot CMS Hub may use cookies to optimize the user experience and enable certain features, such as user logins or language settings. Cookies are small text files that are stored on your terminal device and enable an analysis of your use of the website.

The data collected by HubSpot CMS Hub helps us to continuously improve the structure and content of our website based on the needs and interests of our visitors. In addition, the system ensures high availability and security of our website.

4.16 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, as well as information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure trouble-free operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.

BrainBox Generators

BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.